Email: [email protected]
Phone: 720-878-2926
<aside> <img src="/icons/arrow-northeast_gray.svg" alt="/icons/arrow-northeast_gray.svg" width="40px" /> I grew up in Louisville, Colorado (a 15 min drive from Boulder). Being fortunate enough to live in Colorado has fostered passions for the outdoors and exploration. I’m naturally curious and love to challenge myself to continue to grow.
While attending CU Boulder and studying Marketing and Entrepreneurship, I ventured to Paris, France for 6 months by myself. There I met other students and was sponsored to serve as an intern at a trend forecasting agency. This led me to pursue agency life to grow my skill set and learn multiple industries with new challenges.
Fast forward a few years (including some when I lived in a remote cabin while being a snowboard bum) and I’ve managed some of the top brands across the outdoor industry, ecommerce, travel, and skiing.
I currently lead the largest account at my agency with annual budgets exceeding $10M+.
In my personal life, I enjoy time spent outside and with friends and family. During the summer, hiking and camping fill my time with cooking outside on the Blackstone.
Over the past 2 summers, I’ve climbed 10 14ers and love staying active. When it snows I’m up for some early laps at Breck or Keystone and afternoon chutes.
I love road trips and travel. My first car was a 1980 Volvo 240 that I still have. It’s a goal of mine to visit most, if not all, US national parks and climb all Colorado 14ers.
My first car from 1980, now with 265k miles
Climbing Mt Lincoln (14,293’)
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Past experience
- Paid Media and Digital Marketing Strategist with 5+ years of agency experience driving $15M+ in revenue growth by leading cross-functional digital initiatives including performance marketing, paid media, creative content optimization, and retail marketing
- Developed a data-driven ecommerce & digital strategy for Snowbasin resort, implementing A/B testing and creative optimization to achieve 750%+ sales growth and 80% unique visitor gain
- Led data-driven Google ecommerce initiatives for Stio, implementing multi-channel optimization and performance tracking to deliver 30% YoY revenue growth and $10M+ holiday revenue with 15% less budget YoY
- Spearheaded a GTM strategy for a new product and led a cross-functional team on a multi-channel digital strategy, developing campaigns and digital creative optimizations that drove over 50k installs in the first 6 months
- Won company-wide Shark Tank competition through storytelling and competitive research, presenting AI training initiative that drove 20% increased adoption across 150+ person agency
Strategist at Booyah Advertising (2024-current) Denver, CO
- Manage agency's largest client with budgets exceeding $10M+ by optimizing and managing 100+ campaigns including Google, Microsoft, and Apple including engaging with reps on strategies targeted on growth marketing through digital campaigns
- Grew revenue during peak season for an ecommerce brand by 55% and increased return on ad spend by 60% through data-analysis and Google campaign expansion to reach new customers and grow brand awareness for a new product
- Increased sales by 40% and revenue by 50% for a high value product for an ecommerce brand through digital expansion and partnering with creative teams to highlight high performing messaging
Senior Manager at Booyah Advertising (2022-2024) Denver, CO
- Managed 25+ clients with diverse goals and budgets exceeding $500k+ inclusive of ecommerce, outdoor recreation, and travel industries, fostering relationships through regular communication, while achieving 20% average growth in campaign performance
- Grew ecommerce revenue by $1M+ YoY for Aspen Ski Co by leveraging lookalike audience technology and in-depth image and and video content optimizations, collaborated with client creative team tailor digital assets and content to new audiences
- Achieved a +200% web traffic boost and +250% YoY revenue growth for Snowbasin Resort by implementing a strategic ecommerce Google strategy after data analysis, leveraging A/B testing, and leading creative content optimization
Senior Coordinator at Booyah Advertising (2020-2022) Denver, CO
- Managed performance analysis and insight reporting, analyzed creative and presented recaps, and presented agendas and owned all client facing content for 12+ outdoor industry clients including identifying actionable insights and data storytelling
- Drove record ecommerce revenue for Taos Ski Valley with monthly revenue exceeding $1M+ by optimizing digital campaigns to key KPIs and A/B testing digital content and campaign technology
Marketing Assistant at Promostyl (2019) Paris, France
- Authored and presented 10+ client-facing memos on fashion, textile trends, and competitor content, driving a 20% increase in strategy adoption through storytelling, market expertise, and stakeholder engagement
- Managed end-to-end content validation for +1k creative assets and implemented quality controls to enhance final presentations
<aside> <img src="/icons/graduate_gray.svg" alt="/icons/graduate_gray.svg" width="40px" /> BSBA, University of Colorado Boulder - Leeds School of Business (2016-2020)
Emphasis in Marketing and Entrepreneurship with a Minor in Technology, Art, & Media Study abroad in 2019 in Paris, France concentrated on Fashion and Business
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GA4
Google Ads Display
Microsoft Ads
Google Ads Search
Google Ads Video
Google Ads App
Google Ads Shopping
Search Ads 360
Apple Search Ads
Marketing
Ecommerce
Data Storytelling
Team Leadership
Copywriting
Excel
Data Visualization
Public Speaking
Digital Marketing
Performance Marketing
Communication
Curiosity